Customer Experience Matrix

NOVEMBER 19, 2008

Of course, you want some wiggle room to add intriguing new products that they may not know about. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. Of course, nothing is set in stone. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 11, 2011

Given that these are fast-growing companies and the employee counts were based on figures for September or later, the average headcount through the course of the year was lower, meaning the revenue per full-time-equivalent employee would be higher – probably not so far from my $200,000 figure. That yields $56 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

JULY 20, 2009

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

MARCH 26, 2009

Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Of course, these companies will sell to mid-size firms as well. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ViewPoint

OCTOBER 13, 2015

Of course it is, but only partially. Of course, sales reps will say they don’t have the time to contact everyone, but as the Yiddish proverb says, “When you don’t want to do something, one excuse is as good as another.” Sales lead management is a marketing function, isn’t it?”. With marketing automation it is a growing part of the job.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120