publisher 
Customer Experience Matrix
NOVEMBER 18, 2009
Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.
Customer Experience Matrix
DECEMBER 3, 2008
In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.
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