Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.
Customer Experience Matrix
JULY 20, 2009
Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.
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ViewPoint
OCTOBER 13, 2015
In every 100 inquiries, he or she must talk to 55 non-buyers in order to reach the 45 who will buy. If the rep doesn’t call all of the prospects, there is no control over the outcome because those not spoken to will buy from salespeople who do contact. It isn’t an inquiry on a product I have a quota for. They don't.".
Online Marketing Institute
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. So, take my comments with a grain of salt. Want to get to know us better?
Online Marketing Institute
JULY 31, 2009
While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.
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