Customer Experience Matrix
JANUARY 11, 2011
Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. This leaves all the other B2B marketing automation vendors.
Customer Experience Matrix
JULY 11, 2011
You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Don’t look now, but growth is already slowing.
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Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders. See the MPM Toolkit post for details.)
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. Tags: vendor rankings demand generation marketing automation lead management. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.
Customer Experience Matrix
MARCH 26, 2009
I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. I'm in favor of that approach.
Customer Experience Matrix
JULY 20, 2009
The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Tags: demand generation marketing automation active conversion lead management.
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