Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing starts at $599 per month. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

TrustRadius Marketing

MARCH 23, 2020

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. When a call comes in, the customer usually is greeted by an interactive-voice-response (IVR) system.

Work Management 52

Work Management Contacts Marketing Management SMS 52

Martech

FEBRUARY 24, 2022

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. CallRail’s platform (via Callrail).

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40