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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

AUGUST 27, 2012

Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement. P.S. That article has generated a very active conversation for both sides of the argument. The industrial buy cycle has not changed. However, the way potential buyers look for information has.

RFP 60
RFP Peer-to-peer High Quality Lead Lead Scoring 60
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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