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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Sales, Marketing, Social Media & Lead Generation. B2B Technology Marketing Community. BtoB Marketing. Final Thoughts.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation).

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

TrustPulse works seamlessly with all popular website and email marketing platforms including: WordPress Shopify WooCommerce BigCommerce Mailchimp AWeber HubSpot ActiveCampaign ClickFunnels LeadPages OptinMonster Pricing: TrustPulse’s plans start at $5/month. All plans come with a 14-day risk-free money-back guarantee.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Unlike hiring a team of telemarketers, the content engine, once in motion, will bring in leads on autopilot. . . #15. Top. . . .