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Going back to basics: Marketing as a conversation

Martech

AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. If you treat marketing as an active conversation with give and take and focus on your buyer’s needs, you will see success and develop a devoted fan and customer base who need you just as much as you need them.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . For groups that have active conversations happening daily and a publishing platform built in, LinkedIn is a great place to start if you’re just beginning to use social media as part of your content marketing plan. .