Heinz Marketing

APRIL 19, 2022

Companies who regularly host or attend webinars may consider Instagram or Twitter live to host smaller more intimate events. This way you can invite partners or sponsors to go live with you and have an active conversation with the audience through the chat function.

Lead Generation 102

Lead Generation Webinar Metrics Sales Qualified Leads Generation 102

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. For these companies, there is little reason to twitter into the wind.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. For these companies, there is little reason to twitter into the wind.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

KoMarketing Associates

MAY 1, 2018

Event tracking-related goal conversions: The use of event tracking as a mechanism for goal completion demonstrates that un-gated assets, such as specific downloads or page views, video playbacks, and clicks on related material, are having a positive impact on the B2B marketing process.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Optinmonster

MARCH 11, 2024

Twitter Feed : Create a feed of tweets from Twitter (now X.com) that mention your brand. Social Wall : Combine feeds from Instagram, Twitter, Facebook, and YouTube into 1 feed. Announcements: Delivers targeted messages about new blog posts, videos, podcasts, events, webinars, or calendar bookings.

Tools 66

Tools Work Management Marketing Management Best Practices 66

Launch Marketing

MAY 22, 2020

That’s why it’s important to revisit personas and actively converse with your team about what’s different for your audiences today. Certain aspects of marketing, such as events, have been canceled, so that’s opening up other opportunities within your marketing budget. See more of our #FourQuestionFriday series on Twitter!

Planning 62

Planning Allocation Verticals Paid Search Agency 62

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40