NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Total Website Activity Conversion Rate. Sample Calculations.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. Next up was Kyle Rush from Optimizely to discuss what they did internally to initiate A/B test on their website, landing pages, and more. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Golden Spiral

NOVEMBER 8, 2018

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). Do you need landing pages because your sales team is setting up catered experiences for that prospect?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Following the click, you must have an optimized landing page that positively shows off your brand quality and nurtures the user enough for them to want to fill out their information and submit the form.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Optinmonster

MARCH 11, 2024

Here’s an excellent example from Social Media Examiner : Just this popup converted at 1.65%. Overall, Social Media Examiner used OptinMonster to add more than 250,000 email subscribers and optimize their conversion rate by up to 15%. Smash Balloon Smash Balloon offers the best social media feed plugins in the market.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40