Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Why invest in a lead generating website? Stock content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Adobe Experience Cloud Blog

MARCH 16, 2015

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Activation : Conversion through the buying cycle.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Takeaway : The point of content marketing is to generate sales-ready leads, right? Interactive Content Statistics. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122