SnapApp

SEPTEMBER 13, 2017

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . And it’s not just conversion rates that improved. Sound too good to be true?

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results? PR and Comms.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

AUGUST 4, 2015

Business technology purchases are no less important. A study by the Harvard Business Review found that “user reviews tended to reflect fairly accurately the judgments made by professional reviewers”, a statement I have found to apply to enterprise technology reviews.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Golden Spiral

NOVEMBER 8, 2018

If you understand your business goals first, you can determine whether your website is doing what you need it to or not. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation).

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40