Your Business Blog Sweet Spot: How to Find It and Keep It
Writing on the Web
NOVEMBER 13, 2014
In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?
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