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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . In turn, this builds trust with the audience. . Content Promotion Statistics. . #8.