Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. The industrial buy cycle has not changed. Source: The End of Solution Sales, Harvard Business Review – HBR blog). Sources: Frost & Sullivan and GlobalSpec ).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hinge Marketing

JUNE 25, 2014

Think of a blog as the display window in a store—it changes frequently in order to attract more customers into the store itself (your website). Like that display window, blogs offer a place to demonstrate your very best thought leadership. They click on the blog post and voila ! Stock content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 16, 2015

Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle. There is no way you can tell a story with your content if you don’t understand the path your customer takes. Definitely some great tips to try right away.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122