Martech

MARCH 30, 2023

All these metrics are useful when getting familiar with your audience’s needs and behavioral patterns, but is it enough to really know your audience? Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. My answer is no.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Adobe Experience Cloud Blog

AUGUST 4, 2015

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Its Deal Saver feature delivers alerts to owners if an appointment opportunity was missed. It has raised $116 million in six rounds of venture funding.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98