Martech

MARCH 30, 2023

All these metrics are useful when getting familiar with your audience’s needs and behavioral patterns, but is it enough to really know your audience? While tools like Semrush, Ahrefs and others can offer a mountain of useful data, as our CEO always says, “don’t trust the tools!” My answer is no. Get MarTech!

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

TrustRadius Marketing

JULY 11, 2022

By using the software for data collection and analysis, teams can find figure out the motivations behind user behavior. Website owners can use web analytics software for data collection and to map out and observe visitor behavior. Click here to read our piece “What is Web Analytics?” What is Web Analytics?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

Here is our list, which is organized alphabetically and not in any order of importance. The platform conditionally directs calls, texts, chats and online forms based on actions visitors have taken on a brand website, conversation history, location, custom criteria and more. Bulk SMS messaging and auto dialer features. Target customers.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97