Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Email campaigns can also lead to free webinars, white papers, and other high-quality content that improve the overall lead nurturing process. It is time for all SaaS marketers to follow suit.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. 64% of B2B marketers outsource writing. Top three B2B goals of content marketing: Lead Generation (85%); Sales (84%); Lead Nurturing (78%). - Content Marketing Institute/MarketingProfs. Content Marketing Stats for 2017. TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48