Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. Everyone has different intentions as they go through their own, individual journey. PR and Comms.
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