Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 95

Advertising Benchmark Optimization Work Management Burn Rate 95

Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. 94% of B2B marketers use LinkedIn as part of their content strategy.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48