Social media strategy for B2B: what’s required and what’s optional
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. I think that’s the right decision—up to a point.
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