Google Analytics- Calculated Metrics for Lead Generation Websites
NuSpark Consulting
JANUARY 3, 2016
First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Case study downloads- no gate (Button-Click-Download-CS or BCDC).
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