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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. You are adding value by letting prospects know when something has been produced that they will consider helpful or important.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . MassPlanner. .