article thumbnail

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services. You are adding value by letting prospects know when something has been produced that they will consider helpful or important. Social channels. Self-qualifying leads.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

Provides a real-time view of the customer journey to have smarter customer conversations. CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more. Product overview.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . MassPlanner. .