Act-On, Public Relations, Telemarketing and WOM

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

MARCH 30, 2005

B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. They have it wrong. Word of mouth is all about our reputation.

Word of Mouth

Word of Mouth Lead Generation WOM B to B

B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Be visable. Be visable.

Word of Mouth

Word of Mouth Lead Generation Sales Qualified Leads WOM

B2B Marketing Zone

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation Blog: How to leverage word of mouth for more leads

Webinars

Stay Connected