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Everything Technology Marketing

Act-On

Process

A Simple B2B Marketing Framework

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. Here is why. But let's take a closer look. (1)

Marketing Automation Services

Marketing Automation Services Budget Programs Software Lead Ranking

Everything Technology Marketing

A Simple B2B Marketing Framework

8 Tips for Marketing SaaS and Software in the Cloud

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