Salesforce Marketing Cloud

FEBRUARY 15, 2024

By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. When all departments use the same data, it’s easier to collaborate, and takes less time to act. Here’s how.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Hubspot

JANUARY 4, 2021

If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Virtual Events. Marketers will plan asynchronous events that plug into the funnel.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech Advisor

DECEMBER 16, 2019

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. The Hero's Journey. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Martech Advisor

DECEMBER 6, 2019

For example, Starbucks provides a gamified platform for repeat customers and has full-blown programs to entice new customers with the promise of a better “experience” including the coffee roasts, quality merchandise, healthy bites and free Wi-Fi. Simply put, CLV is a projection for what each customer is worth to a business.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Single Grain

FEBRUARY 3, 2020

User experience (UX) testing can turn this data into revenue by allowing a brand to see how they can personalize their service for each customer, make the purchasing process more seamless, reward loyalty and improve customer service. They shouldn't be. Today's shoppers place a lot more value on customer experience than ever before.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Sharpspring

APRIL 30, 2020

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Martech Advisor

OCTOBER 4, 2019

At the 6th annual Personalization & CDP Summit, attendees exchanged strategies for synthesizing and acting on data to power individualized experiences at scale. It could talk to me in a relevant way – recognizing my intent and presenting information accordingly, across the touchpoints where I engage. to name a view.

Personalization 44

Personalization Marketing AI Marketing Management Touchpoints 44