Remove Act-On Remove Google Remove Lock-In Remove Microsite
article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. I acted as the project manager. Cyrus Shepard is Senior Content Astonaut for Moz. Can I choose all of them?

article thumbnail

How Much Should You Brand Your Content Hub?

Content Standard

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Think of those times you’ve discovered Random Acts of Marketing and had to scramble to find a home for the accompanying content—we can hear the screams from here.