Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out.

Privacy 126

Privacy Marketing & Strategy Privacy Policies Loyalty 126

Martech Advisor

MARCH 11, 2020

We’ve all encountered these: Tablet-equipped sales reps with customer purchase history in their hands; ATMs that deliver foreign currencies miles away from a hometown bank; voice-controlled Alexa ordering groceries direct from Amazon or high-speed faceless checkout at Amazon Go. Learn More: Missed the Digital Bandwagon?

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Porch Group Media

OCTOBER 29, 2020

Ad-blocking apps, privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA), and announcements by Firefox, Safari and Chrome to phase out third-party cookies all sealed the fate of the digital cookie. Break the Cookie Habit. 1) First-Party Data. Beef up your use of first party data. 2) Third-Party Data.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

accelerate agency

FEBRUARY 16, 2023

Improved security In this day and age, security, privacy, and data protection can never be far from your mind. SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Improved security In this day and age, security, privacy, and data protection can never be far from your mind. SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120