Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Share If you’re in digital marketing, you know what I mean just reading the title.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. Facebook Attribution is the newest major option out there, designed to help you build a clearer picture of the customer journey.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Outgrow

FEBRUARY 22, 2022

Ebooks have traditionally been used to act as a guide. – ebooks act as a fantastic lead magnet. Calculators too act as fantastic lead magnets. A calculator that offers a quote based on responses to certain questions acts as a great bait to take the next step, like scheduling a call. . What’s more? Infographics.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. The act of using content to generate demand for a complex sale is a long-term proposition. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Read on to get their insights. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100