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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's blog Marketing Interactions.

ROI 100
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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Whether you’re targeting consumers or fellow professionals in your industry, you can demonstrate that you’re an insider and have access to new research. Ideally, the research will originate within your company. Do original research.