Act-On Demo Full Circle Insights Sales Cycle 
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Short answer: You can’t. . .
Vidyard
OCTOBER 20, 2015
They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Results: The videos were so effective at inspiring sales that the sales team started producing its own videos to share with customers.
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Vidyard
OCTOBER 20, 2015
They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Results: The videos were so effective at inspiring sales that the sales team started producing its own videos to share with customers. The result was “ The Jenny Video.”
Vidyard
OCTOBER 20, 2015
Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Zuora.
Full Circle Insights
MAY 20, 2022
If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) If you’re working in an ABM framework, you may be able to identify actions taken by people in the targeted account and infer from their role where the business is in the sales cycle.
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