Full Circle Insights

DECEMBER 8, 2023

Full Circle Insights is at the forefront of a paradigm shift in Salesforce campaign attribution models, empowering clients to run three models at once and even create unlimited custom models. Ready to discover how Full Circle Insights can help your team measure marketing performance in Salesforce?

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Allocation 52

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. “Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Hootsuite, Salesforce, Gainsight and others recognized for innovative use of video. Results : “Game of Social Thrones” was viewed nearly 1.5 Sales and Marketing Alignment Award.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Full Circle Insights

MAY 20, 2022

If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) At some point, they may request a demo or attend a webinar or in-person event. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98