Full Circle Insights

JANUARY 16, 2024

While the marketing department doesn’t close deals, it does tee up opportunities for the sales team and influences deals through ongoing campaigns throughout the sales cycle. Similarly, the sales department also sources deals through marketing-lead call-down campaigns or special customer engagements.

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater.

Marketing Attribution 112

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 112

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. Keep an eye on trends. Track progress against goals. « Older Entries.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Not everyone will understand a giant spreadsheet full of data so what are the most important things people need to know?

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

Full Circle Insights

DECEMBER 13, 2021

Attribution metrics are important because they account for marketing campaign impact on sales. Say a B2B customer watches a webinar or downloads a whitepaper, then they respond to a follow-up email from sales, schedule a demo, and ultimately buy the product.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

Full Circle Insights

JANUARY 19, 2024

Complexity of B2B environments : B2B sales involve offline conversations, long sales cycles, and interaction across multiple devices and campaigns. This complexity makes simple marketing and sales attribution models inadequate.

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Multi-Touch Attribution 52