Act-On Curation Lead Qualification Sales Qualified Opportunity 
Leadspace
MARCH 31, 2022
Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Established Buyer graph for real-time operational enrichment of marketing and sales profiles across 180+ account/lead/contact fields. The Challenge: Double the Pipeline.
Marketing Insider Group
JANUARY 9, 2024
Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey. Be the customer.
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