Leadspace

MARCH 31, 2022

Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Established Buyer graph for real-time operational enrichment of marketing and sales profiles across 180+ account/lead/contact fields. The Challenge: Double the Pipeline.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Marketing Insider Group

JANUARY 9, 2024

It’s not just about converting leads to becoming “marketing qualified.” I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. Or doing random acts of nurturing. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

PathFactory

JULY 3, 2019

We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) Have a listen and check out some highlights below. What’s interesting? I’m British.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61