LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Point

JUNE 13, 2014

So, filters are a balancing act. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Sometimes it’s worthwhile accepting a certain percentage of off-target leads, because the net CPL of “good” leads will be lower as a result. And yet content syndication is no slam dunk.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100