Act-On Content Digital Asset Management Touchpoints 
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
Martech
FEBRUARY 23, 2024
In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system.
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Martech
APRIL 22, 2022
Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions.
Martech
AUGUST 16, 2022
“To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference. 4 digital trends for nonprofits. Rising demand for digital experiences. Audience management.
Martech Advisor
OCTOBER 7, 2019
Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.
Martech
MARCH 18, 2022
Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.
Martech
MARCH 18, 2022
Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.
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