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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. How Impression Fraud Works. How exactly are they doing this?

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How to Avoid the ABM Trough of Disillusionment

Engagio

For example, you might have a “lite” version of the Account Plan, and you might use the same basic campaign template but then customize it for each account’s unique business needs. Summary: What causes good marketers to execute bad ABM and fall victim to the hype cycle (plus, how to avoid disappointment.). Nobody has the resources for that.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Pipedrive has capitalized on this by launching a blog with how-to guides, templates and scripts specifically for sales reps. Imagine that your Google Ads budget is spiraling out of control due to click-fraud, and you’re looking for some software to solve the problem. I) Your software is geared towards one main audience.