Industrial Marketing Today

NOVEMBER 16, 2009

In other words, motivate them to act on your offer now! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 You need to add a self-serving motive to complete the equation.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. As a result, your dream web redesign project comes to a screeching halt. And the cycle of frustration continues. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60