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Now is the Time to Get Real About Creating Demand

Madison Logic

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel. We’re wasting valuable time with backlogs and not enough people.

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6 Steps to Understand and Connect With Your Audience

Martech Advisor

It takes a lot of time to conduct research, synthesize it, and then act on it. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. Today’s buyers research purchases to an incredible extent. Does it align?

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

” — Drew Davis “Brands need to take the phrase ‘acting like a publisher’ literally.” ” — Peter Drucker “Business has only two functions—marketing and innovation.” Care more about the person and less about the share.” Relationships are built on trust.

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300 Women Making An Impact In B2B SaaS

SalesIntel

In 2023, she was honoured as one of B2B Marketing’s ten most influential women for championing gender equality. Her work highlighted the critical need for caregivers to prioritise self-care amid the caregiving crisis. She has served on the Board Diversity and Appointments Committee for the Singapore Institute of Directors.