Act-On, Buyer Intent, Privacy Policies and Purchase Intent

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.

Buyer Intent

Buyer Intent Intent Data Digital Asset Management Privacy

How to Leverage Intent Data to Drive More Business

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

B2B Marketing Zone

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

How to Leverage Intent Data to Drive More Business

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