Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Every time a consumer interacts with the brand – regardless of channel – a different identifier (also called a key) can be attributed to that individual.

Marketing Automation Services 117

Marketing Automation Services Privacy Enterprise Management Work Management 117

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Here are just a few reasons why legacy marketing practices are standing in the way: B2B buyers are acting like consumers. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Buyers are tuning out (or blocking completely) self-serving promotion and ads. Invest more in personalized, social advertising - We aren't just talking about throwing up a few FB ads and seeing what happens. While many familiar trends were mentioned, some new ones surfaced. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62