Porch Group Media

AUGUST 31, 2018

billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. There is no question that a company’s internal first-party data is the most valuable starting point and should always be used as the foundation from which a 360-degree customer view is developed.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62