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Why ZoomInfo Acquired EverString

Zoominfo

Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. We expect that our combined company data asset will be 5x larger than it was prior to this acquisition. About EverString. Foundational Data for Sales and Marketing.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. In many cases it was imported once and never updated.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.