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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? After all, one can’t truly be successful without the other! Content should educate and inform rather than interrupt and sell.

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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? . But I will definitely say that SnapApp’s attendance at this past week’s Content2Conversion in Scottsdale, AZ did not at all disappoint.

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The Rise of the Revenue Marketer

Adobe Experience Cloud Blog

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. She replied, “Sales is down the hall.&#. That was then, this is now.