6 Ways to Expand Your Perspective: The B2B Marketer as CEO
Rev
OCTOBER 14, 2018
Marketers have a LOT of information to keep up with. There are acquisition costs, lifetime value costs, and calculations for the return on investment. You come up with questions that wouldn’t occur to you without that wider range of information. A CEO is ready for what’s coming. Data, trends, forecasts, etc. Have fun, my God.
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