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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

Step #4: Create a contact acquisition strategy. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Step #4: Create a contact acquisition strategy. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Diversify your vendors – You want more than one. Outsourcing.