Integrate Acquires Akkroo Upgrading B2B Events
Valasys
APRIL 5, 2019
The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. This represents the largest areas for B2B marketing investment.
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