SnapApp
APRIL 4, 2018
4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 8: Customer Acquisition Cost (CAC). . Tracking method – Eloqua. . . Common tool used: Marketo. . #4: 5: Opportunities. .
Directive Agency
APRIL 21, 2023
CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. The auction functions very similarly to a Google search ad auction.
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LeanData
APRIL 8, 2015
As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.
LeanData
APRIL 8, 2015
As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.
LeanData
APRIL 8, 2015
As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.
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